Let's Talk About Ads

To New Beginnings

I think I want to take this blog in a different direction. It's not that I haven't been exposed to as many ads (no, that hasn't changed at all), nor have I forgotten about it. I just haven't had the motivation to post - busy with school and such. But now that school is over, I think I want to take this thing up again. I started it last summer when I had plenty of time on my hands. I think it's time to renew it this summer with a new focus.

There are many blogs out there that introduce their readers to new and astonishing ads. While I read many of them, that's not what I want to do. In fact, most of the ads that I've commented on in the past have been ones that have been around for a while. I certainly wasn't the first to see them. I just wanted to write about something that had made an impact on me somehow, both good or bad.

There are also blogs out there that criticize ads. I love ads and advertising, but I'm always up for a good critique. However, this is not what this blog is about either. I will occasionally make fun of a terrible ad, but to focus on such a thing would make me a cynic and a critic of the industry that I love. I know advertising is not the most noble occupation in the world (I'm not even sure it's up in the top 50), but the industry's subtle and not so subtle forms of persuasion. It appeals to both my creative interests and my psychological interests.

There are blogs out there that provide great insight to the marketing and advertising world. Some will take a random occurrence in the world and try to pull out marketing concepts that people should follow. Some just give off the airs of being profound without saying much at all. I read both kinds. But that's what what I want to do either. I don't think I have the experience to do such a thing. I'll let those people who enjoy philosophizing about such things take care of that angle.

Truthfully, I'm not entirely sure how I want to take this. As a student of marketing, there's still a lot for me to learn. I have a lot to say about what I'm learning through school and my various internships. I think I'm just going to write and see what happens from there. It'll be a personal account about my journey from a kid to a full-fledged marketer/advertiser. The journey is almost complete. I'm entering my senior year of college, and soon I'll be out in the real world convincing people that one product or service is better than another whether or not I believe it to be true. Can I handle it? We'll see.

posted by Sarah @ 1:50 PM