What if I'm already grown up?
Advertising is not quite as glamorous as a lot of people make it out to be. I had originally wanted to get into advertising because it seemed like the natural transition from the graphic design that I wanted to pursue to the business career path that my parents wanted to pursue. I started off my freshman year with the idea that I'd be some great graphic designer modifying all sorts of print and online ads. Business school has supposedly knocked a little sense in me and has told me that if I actually want to move up in the world, I should seek more of a management type position.
I've been working as an account management intern for almost three weeks, and I have mixed feelings about what it takes to be an AAE or an AE. Long hours, low pay, getting bitched at from all directions.. I'm not sure I can handle it. I was drawn to advertising for the psychological aspect and the strategic thinking, but all the organization and bookkeeping involved in account management doesn't leave much time for strategic thinking.
I recently attended one of those Lunch & Learn sessions given by two AEs. It was the most helpful professional development-esque event regarding what happens to entry level account management people. In addition to certain skill sets that one needs, the two AEs talked about what is usually expected of AAEs, what are things to avoid, and most important, compensation and growth levels. It was a much clearer picture of the job than I've ever gotten. However, their description caused me to rethink my direction. As much as I like traditional advertising, I have to think about my future, and I just don't see how traditional advertising fits in with what I want to do. I'm still considering pursuing interactive advertising, but I've started looking at other career options as well.
I love what I'm doing this summer, but I'm not entirely sure how long it would take before I got tired of the job if I took it on as a full-time position.
posted by Sarah @ 7:41 PM
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