Let's Talk About Ads

Generous Nation

It's a strange hour to start talking about campaigns and things, but I was walking home from a fun night out, and I saw an ad for dontalmostgive.org. I wanted to post about it before I forgot.

The 'Don't Almost Give. Give.' campaign is one of my favorite campaigns. Whoever came up with the campaign was really in tune with the fact that everyone usually wants to do good deeds. Everyone thinks about how they can help others. But fewer people actually act on that idea. There are all sorts of excuses floating around. I won't go into detail about what they are because I'm sure everyone knows and has used those excuses multiple times. I know I have. And this campaign addresses that fact. It plays on emotions like most other nonprofit/charity campaigns, but it also knows that you want to do something about the cause.

Then it takes it to the next level. It says, "Don't just think about giving. Go out and do something about it." And though I don't like using the term, I think it guilts people into doing something other than picking up a pamphlet or listening to whatever activist knocks on your door/stops you on the sidewalk. And the call to action "Give" tells people that even though you felt like you may have done something, it's not enough unless you actually donate.

I'm curious to see what the results of the campaign are - what the numbers are like. I'll look them up in the morning.

posted by Sarah @ 1:52 AM